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Today, marketers are deploying cutting-edge technologies along with innovative strategies, business processes and performance metrics to increase revenues and enhance their customer engagement on an ongoing basis. KASAP' Connected Marketing solutions help you engage, measure and optimize interactions with target audiences across all touch points, including mobile and social media, enabling an overall increase in Return on Marketing Investment (RoMI).

Client Challenges
As consumers embrace new technologies and emerging channels, these provide newer means for marketers to connect with them. The key challenge for today's marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers and speed-to-market are clear challenges.

In a highly competitive business environment and rapidly changing customer behavior, companies need optimized and integrated marketing processes, systems and innovative platforms that will deliver customer-centric interactions.

What KASAP Provides
KASAP Connected Marketing Solutions aim to bridge marketing and IT, providing reality-based innovations-delivered in partnership with our customers' marketing organization, leveraging global best practices and deep domain expertise, thus enabling you to engage, measure and optimize interactions with target audiences across all the touch points. The solutions allow for enhanced marketing velocity, an overall increase in Return on Marketing Investment (RoMI) and enable you to tap the evolving digital channels such as mobile and social media marketing. Our solutions include consulting services, business solution frameworks and cloud-based platforms, all of which are backed by strong domain and delivery expertise in areas including social business solution, connected digital experience solution and voice of customer analytics.

Our global delivery capabilities and industrialized approach to technology solutions delivery and management greatly enhance productivity and ensure discipline, reliability and risk reduction-leveraging our vast experience across diverse verticals and alliances to deliver solutions.